Adidas x weltfern

shoes in space

The goal with the Adidas space concepts was to combine visual quality with maximum performance. We dug deep with the weltfern team, baked textures, crafted shaders and did a lot of testing and visuals. With all the Web XR possibilities we strived to achieve stunning visual results on various mobile devices. It was part of our unique and wonderful collaboration in direct coordination with the creatives at Adidas.

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3D marketing Assets beyond the limits

beyond the limits

The understanding of 3D assets as a marketing opportunity has changed, through the GLTF and USDZ standard. The weltfern team was one of the catalysts and has accompanied and advised this change at Adidas. Incredible results and reuse opportunities have emerged, paving a whole new way for marketing today.

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visual targeting

the takeoff

When asking what is possible visually, the focus must inevitably be on the visual targets. Of course, anything can be achieved, and if not, it can be hacked, but the question is how to make it convincing despite the data size restrictions and other issues. In the end, we saw the problem as a challenge and managed to take the shoes off into space.

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3D in web & app

cutting edge tech

From a technical point of view, a 3D online presentation is a challenge that has become a daily business at weltfern. With the development of the augmentable platform, we have taken a significant step towards this. In the browser as well as in the app, we serve all formats with cutting edge tech skills. Whether bone animations, rigged avatars, transparent meshes.

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COPYRIGHT © 2022 weltfern ALLE RECHTE VORBEHALTEN.
TERMS AND CONDITIONSPRIVACY STATEMENT | DATENSCHUTZERKLÄRUNG
COPYRIGHT © 2020 weltfern ALLE RECHTE VORBEHALTEN.
TERMS AND CONDITIONSPRIVACY STATEMENT | DATENSCHUTZERKLÄRUNG
COPYRIGHT © 2020 weltfern ALLE RECHTE VORBEHALTEN.
TERMS AND CONDITIONS
PRIVACY STATEMENT
| DATENSCHUTZERKLÄRUNG
COPYRIGHT © 2020 weltfern ALLE RECHTE VORBEHALTEN.
TERMS AND CONDITIONS | PRIVACY STATEMENT | DATENSCHUTZERKLÄRUNG COPYRIGHT © 2020 weltfern ALLE RECHTE VORBEHALTEN.