AUGMENTED REALITY
shoes in AR
For the placement of the client sneakers in Augmented Reality, we designed a spaceship vessel, which forms the background and accommodates the shoes. This time, the weltfern team also contributed conceptually, in no time we completely fleshed out two approaches for the app respectively. Together with different departments at client side we went into the real world and augmented ships and interiors from space into our reality.
3D marketing & StorYtelling
interactive narration
All aspects of a concept should playfully tell a story. The technical possibilities are used to awaken fascination with the product. How does it feel to stand in a spaceship and what will you discover when you approach the augmented shoes with your smartphone?
crafted from sketch
Dear weltfern team, we need an animating vessel that flies, or rather hovers, has an opening animation, blinks and presents the product convincingly in AR. Plus, it's supposed to work on Apple, Android, and in the web browser! Sure, but maybe we do some sketches first
AR Animations
hover and spin
3D in web & app
It moves, it floats, it spins and takes off. 3D online presentation with animations is super tricky, especially because animation data consumes a lot of memory. What has been optimized before has to be tackled again. In the end, we found the right measure through different benchmarkings and testing on several devices. Essentially, it is a question of setting the product in scene as beautifully as possible!
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