ADIDAS X WELTFERN

shoes in AR

For the placement of the Adidas sneakers in Augmented Reality, we designed a spaceship vessel, which forms the background and accommodates  the shoes. This time, the weltfern team also contributed conceptually, in no time we completely fleshed out two approaches for the Adidas app respectively. Together with different departments at Adidas we went into the real world and augmented ships and interiors from space into our reality.

Raor_Crest_egg_transparent_Cycles
Razor_Crestz_spaceship_cycles_02
Space_Shoe_Icon_white_new

3D marketing & Stortelling

interactive narration

All aspects of a concept should playfully tell a story. The technical possibilities are used to awaken fascination with the product. How does it feel to stand in a spaceship and what will you discover when you approach the augmented shoes with your smartphone?

Sphere_Icon

crafted from sketch

Dear weltfern team, we need an animating vessel that flies, or rather hovers, has an opening animation, blinks and presents the product convincingly in AR. Plus, it's supposed to work on Apple, Android, and in the web browser! Sure, but maybe we do some sketches first

Sketch
4_objects
Space_Shoe_Icon_black_small

AR Animations 

hover and spin

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3D in web & app

It moves, it floats, it spins and takes off. 3D online presentation with animations is super tricky, especially because animation data consumes a lot of memory. What has been optimized before has to be tackled again. In the end, we found the right measure through different benchmarkings and testing on several devices. Essentially, it is a question of setting the product in scene as beautifully as possible!

Shoes_the_child

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TERMS AND CONDITIONSPRIVACY STATEMENT | DATENSCHUTZERKLÄRUNG
COPYRIGHT © 2021 weltfern ALLE RECHTE VORBEHALTEN.
TERMS AND CONDITIONSPRIVACY STATEMENT | DATENSCHUTZERKLÄRUNG
COPYRIGHT © 2020 weltfern ALLE RECHTE VORBEHALTEN.
TERMS AND CONDITIONSPRIVACY STATEMENT | DATENSCHUTZERKLÄRUNG
COPYRIGHT © 2020 weltfern ALLE RECHTE VORBEHALTEN.
TERMS AND CONDITIONS
PRIVACY STATEMENT
| DATENSCHUTZERKLÄRUNG
COPYRIGHT © 2020 weltfern ALLE RECHTE VORBEHALTEN.
TERMS AND CONDITIONS | PRIVACY STATEMENT | DATENSCHUTZERKLÄRUNG COPYRIGHT © 2020 weltfern ALLE RECHTE VORBEHALTEN.